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Research papers
How fans become future shapers of an ice-cream brand
Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Companies: InSites Consulting, Unilever
November 18, 2010
Research papers
Synergizing natural and research communities
Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...
Catalogue: Online Research 2010: E-Universe
Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe
Companies: InSites Consulting, Danone
October 19, 2010
Research papers
Exploring the world of water
Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe
Companies: InSites Consulting, Danone
September 15, 2010
Research papers
And they lived happily ever after...
This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Annelies Verhaeghe
Company: InSites Consulting
March 3, 2010
Research papers
Health 2.0
This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010
Research papers
Even better than the real thing
The definition of 'brand authenticity' is dominated by components such as: origin, history and heritage of a brand. Levi Strauss & Co., the inventor of denim jeans, was interested in updating their view on authenticity in the current postmodern...
Catalogue: Qualitative 2009: The Evolving Human
Authors: Dirk van Kemseke, Tom De Ruyck
Companies: InSites Consulting, Levi Strauss & Co.
November 19, 2009
Research papers
Getting answers without asking questions
The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009
Research papers
